Old World · room 1 of 7
The Case With No Scale
This wing was built first, and it shows. Varnished boards, brass fittings, a lamp over every case. Nothing in here is running.
There are no poles in these rooms for a while. A pole needs a price, and a price needs somebody standing there every day, in public, willing to pay it. For most of the history of large companies, nobody was.
So the old wing uses cases. A case has no scale on it. You can read what is inside one; you cannot hold two of them up against each other. The first one is empty, so that you notice what is missing before anything is put in front of you.
The Old World is a geography here, not an age. The last two rooms are Chinese and Saudi, and their dates are 2007 and 2019.
THE INSPECTORWhere is the scale?
THE LEDGERThere was no price to put on one.
The caretaker“Rulers don’t reach.”
What this room showsFor most of history there was no daily public price for a company, so there is nothing for a ruler to measure.